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Saturday, July 18, 2020 | History

2 edition of Persuasive communication found in the catalog.

Persuasive communication

Erwin Paul Bettinghaus

Persuasive communication

by Erwin Paul Bettinghaus

  • 287 Want to read
  • 26 Currently reading

Published by Holt, Rinehart and Winston in New York .
Written in English

    Subjects:
  • Persuasion (Psychology)

  • Edition Notes

    Bibliography:p. 288-303.

    Statement[by] Erwin P. Bettinghaus.
    Classifications
    LC ClassificationsBF637.P4 B4
    The Physical Object
    Paginationx, 308 p.
    Number of Pages308
    ID Numbers
    Open LibraryOL5603977M
    LC Control Number68010975

    Persuasive communication means such an effective communication through which a person(communicator/sender) convinces his point to the communicatee/receiver. In. William D. Crano, Antonis Gardikiotis, in International Encyclopedia of the Social & Behavioral Sciences (Second Edition), Source. Features of the source of a persuasive communication have proven important to the success or failure of an attempt at influence. In Hovland's learning-based model, being in agreement (and identified) with a respected message source was .

    The key skills for successful persuasion, then, are pretty wide. First of all, successful persuaders tend to have high self-esteem and good Emotional Intelligence more generally. They really believe that they will succeed. You also need to remain motivated and believe in yourself and your ideas. See our pages on Self-motivation for more.   Access-restricted-item true Addeddate Bookplateleaf Boxid IA Camera Canon EOS 5D Mark II City New York ContaineridPages:

    The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR More information about this seller | Contact this seller 1. Persuasive Communication. Bettinghaus, Erwin P. ISBN ISBN Used. Book Description. This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision g on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different .


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Persuasive communication by Erwin Paul Bettinghaus Download PDF EPUB FB2

The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical 5/5(1).

Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects.

Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive 4/5(1).

Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.2/5(1).

Persuasive Communication book. Read reviews from world’s largest community for readers. A vast literature now exists on persuasive messages and their eff /5.

5 Keys to More Persuasive Communication Move past any negative stereotypes about “sales.”Focus on how you can be e resistance — and plan how you’ll move past intelligent, open-ended questions. persuasive communication, marketing communication. I will show how and why bo th. mar ket in g a nd pra gm ati cs c an be nef it f rom u sin g m ar ket in g a s a dom ai n of inv esti g ati o n Author: Marie Taillard.

Organized persuasive communication is essential to the exercise of power at national and global levels. has further developed Persuasive communication book notion of promotion in his book Promotional Cultures.

He applies promotion in a sociologically informed way ranging over commodities, celebrity, politics, civil society and the economy in a productive fashion Cited by: 7. Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree.

In this lesson, you'll learn. The main features of this pioneering work were outlines in the research team’s book, Communication and Persuasion (Hovland, Janis, & Kelley, ).

They suggested that the key to understanding why people would attend to, understand, remember and accept a persuasive message was to study the characteristics of the person presenting the message. Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of. His new book, Persuasive Communication, is his masterpiece.

It teaches you his unmatched wisdom clearly and comprehensively—as clearly and comprehensively as you will learn to communicate and commune with jurors.

This compendium of Eric’s lifetime of study, research, guidance, and prevailing over and over and over with juries joins the tiny. Persuasive communication is any message whose sole purpose is to get the listener to support and transform their thinking in favor of the presenter’s perspective.

It is about creating an attitude change to influence social behavior. Your audience’. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure.

Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills. Persuasive Communication Theory in Social Psychology: A Historical Perspective Chapter (PDF Available) January w Reads How we measure 'reads'Author: Icek Ajzen.

communication model. 4- The persuasive communication model. Persuasion The act of persuasion is as old as man. In Ancient Greece, persuasion was the main means of achieving power and winning in the courts. Aristotle was the first to study persuasion in depth.

He linked communication with persuasion. He identified communication asFile Size: KB. Persuasive Communication is one of the cornerstone skills you need to have if you want to, get what you want, make your way and leave your mark in this world.

This is a short summary of the book Persuasion IQ – by Kurt Mortensen. Teaching and Persuasive Communication: Class Presentation Skills a handbook for faculty, teaching assistants and teaching fellows book contains dozens of practical suggestions that may initiate a long Communication is a complex process, but a communication system is.

Persuasive communications 1. Persuasive Communications Dr. G C Mohanta, BE, MSc(Engg), MBA, PhD(Mgt) Professor 2. Persuasion and Persuasive Communication The term ‘persuasion’ means to force someone into something. The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific.

Synopsis: This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research. About the Author: Michael J. Cody is a Professor in the School of Communication at the University of Southern California.

His research interests have focused Price Range: $ - $ Other articles where Communication and Persuasion is discussed: Carl I. Hovland: these studies were published in Communication and Persuasion (; reprinted ), by Hovland, I.L. Janis, and H.H. Kelley, and in later monographs.

This research led Hovland to an analysis of symbolic processes and to work in the field of computer simulation of human thought processes.

Students in Persuasive Communication meet the General Education Learning Goals of Critical Thinking and Information Literacy through many of the class exercises, papers, tests, and through a final presentation in which the student(s) produces a persuasive campaign.

This presentation requires the use of multiple sources of evidence.this persuasive communication effect is defined as strengthening already present beliefs of your audience.

ex: brand loyalty, repetition shaping this persuasive communication effect is defined as trying to formulate a new opinion. ex: Apple launching a new product.Get this from a library! Persuasive communication. [James B Stiff; Paul A Mongeau] -- Providing an accessible integration of theory and research methods, this text prepares students to critically analyse persuasive appeals and to design effective messages and campaigns.

It draws on.